Real Deal REInvestor Network

Multiple Ways to Market Real Estate Deals

If you get enough eyeballs in front of a good deal, somebody will snap it up.  There are multiple ways to market real estate deals.  Let’s take a look at some of them, shall we?

You’ll want to make sure that the local influencers know about your deals.  They will most likely be a part of your local REIA (real estate investor association) club. Post them on the local REIA’s website if you can. Pass out one pagers on your deals at local meetings. Talk to the person who runs your local club.  Become friends with them.  Take them out for lunch.  Let them know what you have, and they’ll know people in your local area who buy those particular types of deals. That’s a great way to market real estate deals through an influencer and a group format where people who share an interest in something come together.

Bandit signs are another among the list of great ways to market real estate deals.  I’m not advising you to use them, especially if they’re illegal in your area. If that’s the case you probably shouldn’t; however, they are a one of multiple ways to market deals that I’ve used with success as have a number of other entrepreneurs. So check out the local ordinances in your area about the use of roadside bandit signs stuck in the ground or to a telephone pole with messages marketing your business or real estate deals.

Blogging is a good way to market your deals if you develop a nice following. You want to make sure you update your blog if you have a deal for sale, and hopefully, you’ll have put things on the blog previously where people know you’re a marketing wholesaler so when you offer them a wholesale deal they’re expecting it. 

When I tell people they should develop their elevator pitch, they sometimes don’t understand the power of their own mouth and the people they meet on a regular basis to help them get the word out about their business. Consider that sometimes you may meet 10 people in a day, sometimes only two, and sometimes you might meet 50, but if you have a property under contract for 30 days that’s a potential of 50 to 1600 people that you run into who ought to find out about that property. That’s a great addition to your plan of ways to market your real estate deals, right? 

Now, your elevator pitch may no longer be the general, “I wholesale properties in the North Carolina area, are you a landlord or rehab buyer looking for a rent-ready property here or maybe a fixer-upper?” Instea, when you have a deal for sale your elevator pitch can become specifically, “I have a deal that’ll be worth $87,000 once it’s fixed up and you can get it for $57,000 because there’s a ton of equity in it and here’s what it’ll do for you. Are you a rehabber? Are you interested? Are you a landlord? Are you interested?” Boom! There’s your elevator pitch way to market that deal.  You want to switch it up to whatever your most pressing need is in your financial life or career, or whatever your best current opportunity to turn a profit gets mentioned in your elevator pitch. If you have a property to sell now, then that’s an easy choice.

Social media is another good one I won’t go into depth on though. Just make sure people know you have something to offer and that those who they know should jump on it.  And continue building your following so that next time you have a deal for sale you can market it to more people at once by using this strategy.

Article marketing is a fun way to market properties believe it or not.  Here’s a cool tip among the various ways to market real estate deals I’ve used.  You can use a re-direct link in the resource box of an article that can later be re-directed to somewhere else.  The resource box is the only place you can normally have a link when you are submitting articles online. It is where the reader looks to get more information about the author.  You’ll set up the re-direct link to go to a page that says something general about you.  

Here’s an example: “Find out more information about Danny Welsh, marketing and real estate, blah-blah-blah, go to blah-blah-blah dot com.”  When you have something that you really want to drive traffic to such as a real estate deal you currently have under contract, you can drive traffic through a simple re-direct through your website domain registrar. (if you don’t know what that is, please find out). Then, instead of someone clicking the link at the bottom of your articles and seeing general information about your business, you can then for a limited time re-direct that domain directly to the flyer for that real  estate deal you’re trying to sell, because people are clicking on that all the time. People are finding that in many different ways and you can use that re-direct strategy to drive attention and traffic on the web, for example, to whatever you specifically have to sell.  

For an example of how that might look as a way to market your real estate deals, let’s say your name is John and you have a re-direct and it might be something simple like JohnsNewRealEstateDeals dot com, so you consistently and over time build up links out on the web that go to JohnsNewRealEstateDeals dot com to find out what you’re up to and what opportunities and deals you have available. You use that website domain name on your article marketing and other sources of online marketing so people are always clicking through to that site. So, when you have a new deal today you want to sell, all you do is re-direct that domain to your postlets flyer, your Craigslist listing, the specific deal on your blog or what have you—wherever has the information on that particular deal.

That’s a GREAT way to market real estate deals and get immediate attention it from the moment you have it available for sale. So the more general marketing you do out there on the web through article marketing or other that’s promoting your business and typically is driving people to JohnsNewRealEstateDeals dot com can when the opporetunity presents itself target and hone attention in on your current real estate wholesale deal. 

Of course, even though it’s among my favorite ways to market real estate deals, this website re-direct strategy works in many businesses and not just real estate. The key is to direct people’s attention to a generalized source of information of value at a website link, and so continually over time through internet marketing strategies that are permanent (meaning the links and information associated with your marketing last forever). Then, when you have a special promotion, sale, or other piece of news or opportunity you want new potential clients to see FIRST when they learn about your company you simply and for a temporary time re-direct that link directly to the webpage, flyer, or listing for what you want them to see.

Pretty slick, huh?

By the way, I do not own or control JohnsNewRealEstateDeals dot com nor do I plan to at the time of this writing article. That was mentioned for an example only.

These I’ve mentioned are multiple ways to market real estate deals that you should have setup in the background before you need them, where you’re very easily able to turn the faucet on and drive attention, traffic and interest towards whatever it is you currently have to sell.

 They are some simple things everyone can do.

 A note to beginners looking to sell their first real estate deal, for instance as a wholesaler: Get rid of any social fears you may have, talk to people and make sure to let them know when you have a deal for sale, because when you have a wholesale deal and you’ve yet to wholesale one, the most important thing you can do is wholesale it. That’s your focus, that’s your mission. You don’t need a million ways to market real estate deals to get your first or next deal done. You just need a few things you do consistently, week in and week out, and of course you can (and should) add to these over time. I’ve just shared with you some of what’s worked for me to market real estate deals.