Mar
26th
If I can become good at marketing, I can be successful in anything.
By Alex Zokan, Fun Guy - Commercial Real Estate Investor, Educational Speaker, Director of the Real Deal Bulk REO Fund
Hey Everyone,
Heres my next issue of my weekly blog entry. The other day while working on selling a restaurant for a owner, I had what I called an ephinany. The owner has ran the Restaurant for over 17 years now and what used to be a booming business has whittled down to barely paying the bills.
Is there something wrong with the food? No. Has the population decreased at all? No, its actually grown significantly.
Today more than ever it is a challenge to get peoples time, because more people and things are competing for it. The other part of that is the same things that worked 15, 10, 5 and even a year ago might not work today.
This caused me to have the idea that "If I can become good at marketing, I can be successful in anything." Ok, I realize it doesn't sound very flashy it doesn't sound very ground breaking, but it is 100% true. Marketing is a skill that we use everyday (not necessary well or enough) no matter what job, profession, or even if you don't have a job. Most of us just don't realize it, more or less utilize it. Is your business struggling, well I would suggest you take a look under the hood at your marketing plan, if there is anything to look at. If a business has a solid plan to market themselves that is put into action, can be altered to changing trends, and even when business is good still gets executed that will be one successful business. Most people are the biggested procrastinators in market, trust me I know one. ;)
Would that restaurant have been able to keep its intial success over the years. Yes, it can be and it is done through marketing.
It all sounds good in theory, now I am taking the steps to turn it into reality. The foundational book that Danny Welsh recommends a well respected marketer is "Influence" by Robert Caldini. I am in hot pursuit of reading this and also working on compiling a swipe file. If you don't know what a swipe file is, its a compilation of ads or any type of marketing pieces that catch your eye that you can possibly use to help you with yours in the future. It can be completely unrelated to what business your in and be altered to convey your ideas. I have a long journey to go and I will keep updating everyone on it. Stay tuned.
O yeah. Don't be afraid to be creative with marketing, make sure to make your material "Stand Out." (Unless you get to crazy and your parents threaten your life.) ;)
Heres my next issue of my weekly blog entry. The other day while working on selling a restaurant for a owner, I had what I called an ephinany. The owner has ran the Restaurant for over 17 years now and what used to be a booming business has whittled down to barely paying the bills.
Is there something wrong with the food? No. Has the population decreased at all? No, its actually grown significantly.
Today more than ever it is a challenge to get peoples time, because more people and things are competing for it. The other part of that is the same things that worked 15, 10, 5 and even a year ago might not work today.
This caused me to have the idea that "If I can become good at marketing, I can be successful in anything." Ok, I realize it doesn't sound very flashy it doesn't sound very ground breaking, but it is 100% true. Marketing is a skill that we use everyday (not necessary well or enough) no matter what job, profession, or even if you don't have a job. Most of us just don't realize it, more or less utilize it. Is your business struggling, well I would suggest you take a look under the hood at your marketing plan, if there is anything to look at. If a business has a solid plan to market themselves that is put into action, can be altered to changing trends, and even when business is good still gets executed that will be one successful business. Most people are the biggested procrastinators in market, trust me I know one. ;)
Would that restaurant have been able to keep its intial success over the years. Yes, it can be and it is done through marketing.
It all sounds good in theory, now I am taking the steps to turn it into reality. The foundational book that Danny Welsh recommends a well respected marketer is "Influence" by Robert Caldini. I am in hot pursuit of reading this and also working on compiling a swipe file. If you don't know what a swipe file is, its a compilation of ads or any type of marketing pieces that catch your eye that you can possibly use to help you with yours in the future. It can be completely unrelated to what business your in and be altered to convey your ideas. I have a long journey to go and I will keep updating everyone on it. Stay tuned.
O yeah. Don't be afraid to be creative with marketing, make sure to make your material "Stand Out." (Unless you get to crazy and your parents threaten your life.) ;)
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