Offering Product not a Property.

Published by: Alex Zokan, Fun Guy - Commercial Real Estate Investor, Educational Speaker, Director of the Real Deal Bulk REO Fund on 29th Apr 2010 | View all blogs by Alex Zokan, Fun Guy - Commercial Real Estate Investor, Educational Speaker, Director of the Real Deal Bulk REO Fund
Its just a fact, there is always a good amount of competition in every market that you will enter. If there isn't currently most chances are there will be people coming to compete in the near future. The good thing is that doesn't matter. You can have all the competition in the world, but as long you set yourself apart and stand out you can come out on top of everyone. Now I know that sounds very logical but there are some many in business that are imitating others, the end result is that they are always a step behind and second best since the company ahead of them calls the shots. 

Do not follow the group mentality. If a lot of people are rushing in one direction, do yourself a favor and do the opposite. As always there are exceptions to rules, but for the majority of the time this is the best strategy.

An idea on how to seperate yourself in Real Estate. Offer a product not a property, let me explain. In Real Estate Investing we are all offer solutions to retail buyers, landlords, investors, and/or tenants. The idea behind it is how can you create a Product out of the service that you provide and be able to market it effectively and seperate yourself from your competition. 

Things you can include that have little cost to you.

- Market Reports surrounding the area
- Lists of contractors, title agent, mortgage consultants, credit repair and etc. 
- For Retail list of shopping, stores, and area restaurants,
- And whatever else you can think up!

Create a title for your product and start building a "brand" that people can expect and want from you. 





 

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