Creating a Real Estate Business, not a Hobby

Published by: Danny Welsh, CMO of HIS, Greatest Real Estate Giveaway Director on 1st Sep 2011 | View all blogs by Danny Welsh, CMO of HIS, Greatest Real Estate Giveaway Director

 My last couple vacations have been more enjoyable and more profitable than any other vacation I’ve ever taken in my life. Luckily, during those past couple vacations I've still been pretty darn productive. In fact, I’m willing to bet when on vacation I get more done while gone, without working at all during those 7 days, than I was able to get done in 7 weeks just 7 years ago. Want to know how?

Want a peek into what freedom can look like when your real estate business is built around your strengths? Want to see what you too can create for yourself when you immerse yourself to master your investment specialty and build a business and not just pursue a "real estate hobby"? Step closer and let me share with you a little of my reality today.

I'll be taking another vacation soon. But if that vacation is anything like my last vacation, I'll be contributing hundreds upon hundreds of hours of effort in marketing and running my real estate business (this is not even going to count my other business interests). Here’s just a run-down of my last vacation, when while gone for 7 days all of this was still happening:

- Internet tech support help for the tens of thousands of members of the free social network for real estate investors my partners and I founded called Real Deal Community.

- Someone there to answer emails about our company and joint venture turnkey investments we offer to our passive real estate investors who place money with our company HIS Real Estate Network for great returns with very acceptable risks and no work.

- The directors of the internship program I’ve established that pours hundreds of hours per week of free labor efforts for my company’s marketing efforts every week, can step up and make things happen in my absence so everything continues to run smoothly and our business continues to receive the benefits of these valuable hours of effort on our behalf from the amazing individuals who comprise our internship marketer team.

- My business partners keep things on keel for our joint venture passive investors who’ve placed capital investments in our company’s ‘buy-and-hold’ commercial real estate income-producing projects in Orlando Florida office buildings and elsewhere.

- The crew at the Los Angeles, California office of our company can be counted on to continue moving and shaking in the Fix and Flip business, themselves and as they manage agents holding open houses and showing our rehabbed properties to prospect buyers—properties that when fixed up and sold make returns both for our company and for our investors who trust us to turn the money and pay them a healthy return fixing and re-selling houses.

- Contractors and their teams are fixing up our residential acquisitions and getting them ready according to our instructions for re-sale.

- Investor presentations are made daily by co-sponsors who partner with our company to offer commercial investing opportunities to their clients for a share of the profits with no work and no money of their own put in the deal, and new investors have the chance to place money with our company without me ever having personally spoken to them.

- Tens upon tens of thousands of “drip” emails per week go out via auto-responders to subscribers in our infusionsoft database, adding value and educating prospects -- slowly bringing people closer to doing business with us without my having to lift another finger.

- And of course there’s all that permanent marketing out there from 7 years worth of continual effort planting seeds on the internet…bringing in an investor prospect harvest to our marketing funnels every single hour of every single day.

At any given time, even when I’m on vacation, random projects I have set in motion also have video commercials being created, events being planned, websites being revamped, joint ventures being struck, and more.

I could go on here for a long time as that’s just off the top of my head!

The point here is not to impress you. Frankly, my business is still small compared to what I dreamed of creating when I first started out. The point is to impress upon you that creating a great real estate business is not a matter  of pursuing a ‘hobby’ as so many people I’ve seen dabble in the field, may do a few transactions here and there but never build a business of any kind.

In their case, they stop hustling and the money dried up—if they were ever making money in their real estate ‘hobby’ in the first place. In my case, that just doesn’t make any sense to me.

I’ve never been excited to build something that requires all my attention, time and energy to keep running forever (the technician having the entrepreneurial seizure as Michael Gerber of E-Myth fame would call it) but instead I DID put all of my attention, time and energy for YEARS into creating a business that could run and grow without my hand always at the tiller.

Now, when I vacation, ALL those moving parts can keep moving while I relax and catch a breather from pushing hard on the business front to spend a week enjoying myself with the people I care most about in the world.

Can I be up front with you? As a business owner I am so grateful I've stuck it out in bad times so that in good I can experience what it feels like to take a week off and come back with more done in a week than I ever could hope to accomplish alone in months.

I say all that not to boast. If you’ve ever met me in person, you know that is not my style.

I am nothing special.

But what my partners and I have set in motion with our real estate business HIS Real Estate Network is pretty big-- and I want (and believe is possible) similar for all of you reading this-- if you want it, and you're willing to pay that price I always talk about.

A price not of money but of sacrifice, time, study, value-adding to those who can help, relationship building, focus and determination, creating and strengthening your power teams etc.

If you’re reading this article with me to the end, I want you to know this: what you have experienced thus far in your career and business need not be your limit.

Your bar has been raised. You are capable of more. Go for it!

When I get back from my next vacation, my partner principals may soon be heading for the same. You know what? While they’re gone, they’ll get all those same benefits working for them too while they chill out on the beach or travel or whatever. Plus, they’ll have me laboring on his behalf—and that ain’t no small thing, you know? Feels pretty good to have that kind of partner relationships. What about you? When would NOW be a great time to stop trying to do everything yourself?

Comments

2 Comments

  • Sean T. Brown Real Estate Consultant, MMM Graduate
    **Truly a remarkable way of automating your efforts, maximizing your time and overall enjoying what you do with your life.
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