Apr 11th

The Road to Short Sales…

By Karli Grace, Millionaire In Training, MMMChallenge.com

Starting a short sale business had only fleetingly crossed my mind until I met a man who would become my broker.  I’d heard a number of speakers address the topic of short sales and was actually signed up for a three day workshop on the topic when a great opportunity presented itself.  I was attending an investor half-day workshop covering strategies on single-family homes.  During the experience-sharing introductory session I noted my pre-foreclosure work in San DiegoChicago suburbs.   The following day I received a call from Steve, the man who had sat next to me at the workshop, asking if I would like to join him in the short sale business. Steve had six plus years of experience in this area.  (NOTE:  showing up, education and networking = opportunity)  This was an exciting possibility! 

 

Steve had become a Realtor to work with short sales, and then became a broker to make it easier to specialize in this area.  He started by assisting a family member with a short sale.  When people at his church found out Steve could facilitate a short sale, he soon had a couple of other homeowners with distressed properties to assist.  Word of mouth was the initial and unintentional medium at play in the growth of his business, later followed by a direct mail strategy.  Experience had been Steve’s best teacher and eventually lead to his being able to replace his “job” and devote full time energy to the short sale business.   He went on to establish a team of short sale professionals to efficiently process short sales with lenders, including an attorney and a title company.  When Steve and I met he was interested in expanding his brokerage coverage and liked that I was already pursuing homeowners in pre-foreclosure.  He offered to mentor me; I’d just need to become a Realtor.  My short sale adventure was launched. 

 

The mentorship started immediately, even as I signed up for Realtor classes and other workshops on the short sale strategy.  I went on client calls with Steve to observe, become familiar with the presentation, and the paperwork that was necessary.  I do believe and profess that learning by doing is very powerful, oft the best teacher.  Having the theory and knowledge is important but it must be applied until it is “owned”.  The short sale business has many facets and each must be understood and successfully implemented; there is a lot to learn.  So let’s get started!  Let’s explore the world of pre-foreclosures and short sales over a period of weeks.

 

Before looking at the current market and all the inherent facets of short sales, let me first present some of the general terminology used in short sales and the pre-foreclosure process.  As we continue, more terminology will surface.

 

Short Sale

 

A short sale is the sale of a home when sales proceeds do not fully pay off the existing loan(s) and the lender accepts a discounted payoff to fully satisfy the loan. The lender virtually pays all the sales costs, including commissions, escrow and title fees and sometimes repair cost.  The home gets sold; the loan(s) are paid off to avoid foreclosure, auction or bankruptcy.

 

REO (www.foreclosureuniversity.com)

 

The term REO (real estate owned) is used to refer to a piece of real estate (property) owned by a bank.  An REO is different from a foreclosure property in the sense that the bank has already tried to sell it at a foreclosure auction and has not been successful in getting bids, and following this, the bank then became the owner of the property because the property was not bid on. As expected, the bank is not interested in keeping the REO for any longer than it has to, therefore making it a good opportunity for an investor. However, it must be remembered that every REO need not necessarily be a good deal, but in general, it has been seen that when it comes to an REO there usually is a lot of money waiting to be made.

 

Short sales become an option for a homeowner, primarily, due the foreclosure process.  So someone dealing with short sales must also understand the foreclosure laws of the State in which they do business.  There are two types of foreclosures, the non-judicial and the judicial foreclosure.  It is important to know which process your State follows.  A link that allows you to see each State’s foreclosure laws is www.foreclosurelaw.org, United Stateswww.all-foreclosure.com, Judicial and Non Judicial: foreclosure laws. The following definitions are referenced from

 

Types of Foreclosures 

 

Non-judicial

 

Non-judicial foreclosures are processed without court intervention, with the requirements of the foreclosure established by state statutes. When a loan default occurs, the homeowner will be mailed a default letter, and in many states, a Notice of Default will be recorded at approximately the same time. If the homeowner does not cure the default, a Notice of Sale will be mailed to the homeowner, posted in public places, recorded at the county recorder’s office, and published in area legal publication.  After the legally required time period has expired, a public auction will be held, with the highest bidder becoming the owner of the property, subject to their receipt and recordation of the deed.  Auctions of non-judicial foreclosures will generally require cash, or cash equivalent either at the sale, or very shortly thereafter.

 

It is important to note that each non-judicial foreclosure state has different procedures.  Some do not require a Notice of Default, but start with a Notice of Sale.  Others require only the publication of the Notice of Sale to announce the sale, with no direct owner notification required.

 

 

Judicial

 

Judicial foreclosures are processed through the courts, beginning with the lender filing a complaint and recording a notice of lis pendens (suit pending). The complaint will state what the debt is, and why the default should allow the lender to foreclose and take the property given as security.  The homeowner will be served notice of the complaint, either by mailing, direct service, or publication of the notice, and will have the opportunity to be heard before the court.  If the court finds the debt valid, and in default, it will issue a judgment for the total amount owed, including the costs of the foreclosure process.  After the judgment has been entered, a writ will be issued by the court authorizing a sheriff’s sale.  The sheriff’s sale is an auction, open to anyone, and is held in a public place, which can range from in front of the courthouse steps, to in front of the property being auctioned.  Sheriff’s sales will require either cash to be paid at the time of sale, or a substantial deposit, with the balance paid from later that same day up to 30 days after the sale.  Check your local procedures carefully.  At the end of the auction, the highest bidder will be the owner of the property, subject to the court’s confirmation of the sale.  After the court has confirmed the sale, a sheriff’s deed will be prepared and delivered to the highest bidder, when that deed is recorded, the highest bidder is the owner of the property. 

 

Each State does have specific laws.  Some work with both judicial and non-judicial foreclosures, others allow one or the other type.  The length of the foreclosure process also varies by State.  For instance, the consent foreclosure also applies to my home State of Illinois which also has one of the longest time lines from the time of default to the actual sheriff’s sale. 

 

Consent Foreclosure

 

A consent foreclosure will vest all then borrower’s right and title in the lender free and clear of all claims(except liens of the U.S. Government) including rights of reinstatement and redemption of any junior lien holder who was properly joined and who failed to object.  Upon objection, the court may hear such evidence as required and enter an order that title vests subject to the lien, or if the junior lien holder pays the balance on the mortgage plus any additional interest, within 20 days of the entry of a court order commanding the same, then the junior lien holder can redeem the property.  The final judgment in a consent foreclosure must recite the lender’s waiver of right to any personal judgment for a deficiency and will bar a deficiency against not only the borrower, but any co-borrower or other person who is liable for the mortgage.            

 

If you are hoping to work in short sales, or already do, it is essential that you know what is required by the law of the State in which you are doing transactions.   As most State’s are judicial, or a combination of judicial and non-judicial, I’ll focus on the judicial foreclosure as I continue.  The State of Illinois has a judicial foreclosure law and will serve as the platform for my subsequent presentation of the foreclosure time line which illustrates the working parts therein. 

Definition: lis pendens
(lease pen -denz) (1) Latin for "a suit pending." The term may refer to any pending lawsuit. (2) A written notice that a lawsuit has been filed concerning real estate, involving either the title to the property or a claimed ownership interest in it. The notice is usually filed in the county land records office. Recording a lis pendens alerts a potential pruchaser or lender that the property's title is in question, which makes the property less attractive to a buyer or lender. After the notice is filed, anyone who nevertheless purchases the land or property described in the notice takes it subject to the ultimate decision of the lawsuit. (http://www.nolo.com/dictionary/lis-pendens-term.html
 
Now that you have some intitial information about short sales, join me on this "road to short sales" series.  The short sale startegy is one that will be well worth adding to your arsenal of real estate strategies for years to come.  My next blog will further address the judicial foreclosure process.  Until then... to your success!
 

 

 

Apr 7th

8 Tips for a FLOOD OF REFERRALS: Connecting & adding value in business

By Danny Welsh, CMO of HIS, Greatest Real Estate Giveaway Director
Let me share with you, investors and entrepreneurs...WHY it pays to connect with like-minded folks in your local area, on the internet and on RealDealCommunity.com, and WHY it pays to connect them with other valuable referrals, and WHY it pays to add value to their life and business at every turn.

WHY CONNECT AND ADD VALUE TO OTHERS?

1. I do a lot of value-add stuff through social networking. Happy-Birthday. Let me know how I can help. Check out this resource. You should meet person X. ETC

A quarter (at least 1/4) of our team joining our most recent MMMChallenge.com Apprenticeship Program came via Facebook posts - it's how they heard about the program when they weren't yet on our databases and you'll find that it was videos, Facebook or one of our JV partners emailing about the program (without them getting paid a dime I might add, since we charge our Apprentice students NOTHING, and certainly couldn;t give them a "referral commission"). Nuff said.

2. Just because something needs to be done (a task) does not always mean YOU personally have to do it to make sure it gets DONE. Guess what? #1 was accomplished while my partner and fellow MMM mentor Rick Melero and I worked on our real businesses, and someone we paid a few hundred bucks did all that Facebook stuff thru our accounts.

We just devised the strategy and knew it should be done, then managed the process to outcome. Rick and I do a lot of this kind of thing...our RELATIONSHIPS are more important (and valuable) than almost anything else.

3. If you have yet to learn how to delegate and create value and do what you're good at in help of others so they want to do things for you in return, affordably, in a "barter of time and services" or even free...you might want to make an effort to learn. You know...I am not a father so will not presume to put a "tip for parents" but I will tell you this: my children will learn business from an early age doing things to help Dad, same as I've slowly been training my sister in small ways with small repetitive tasks that she could complete while learning things that can benefit her later.

4. Less important than who you know in my opinion is WHO KNOWS YOU. And how often you are on their mind, doing little things that add value to their lives. Want a fuller explanation of how the very exercise we're doing is part of a process that can put more LIFE in your business and CASH in your pocket? Read the sections on "pinging" in Keith Ferrazi's book "Never Eat Alone", it's awesome.

5. If you have strong enough relationships that are more CONNECTIONS than acquaintances, you can pick up the phone and reach just about anyone who has a certain specialty knowledge or expertise you need (example: hard money lender, SEO professional, social media consultant, top-notch handyman ETC) in a few hours, even if you don;t already know that person-- just by working contacts you've turned into CONNECTIONS and asking for a referral.

6. I do more business with contacts who I turn into connections that have the possibility of becoming FRIENDS...than I do with strangers. It's more powerful, cheaper, less hassle, and more fun. Plus, you're less likely to have someone breach your trust and 'screw you' if you work closely with people who you've carefully cultivated a relationship with.

7. I get thank you notes in the mail all the time. Why? Well first of all, I send them. Second of all, people are always looking to RECIPROCATE for the value I pour into their life and business with ideas, referrals, connections and buying their products and services.

8. Here are some emails I received TODAY, in response to my pinging and value-creation efforts to connect with people who were referred to me via email. Keep in mind, this person I met and was impressed with, a social media trainer who in a 30 minute consult gave me an idea that with less than 4 hours of my work should add 1-2,000 dollars revenue per month to our company bottom line, perpetually and passively. At the end of our call, she refused to let me pay her (perhaps because of how much value I gave her back?), and said in effect "Let me know how I can make YOU money or help your students in ANY way".

Instead of asking for a thing for me...I immediately connected her with 4 people who can help her grow her business (high-level entrepreneurs).

Here's what she said in return...

Hi Danny and Trevor,

Danny…..what a SUPERSTAR you are.  Thanks so much for introducing me to your favorites!!

Trevor – I would love to learn more about what you are doing and how I might add value, referrals, ideas, resources, etc.

I will give you a call in just a few minutes to see if we can schedule a convenient time to talk.

Big hugs to both of you…..and thanks again Danny…..

Sabrina

Sabrina Gibson, CEO
Smart and Sticky Marketing


****************
Hi Danny,

I LOVE Chris Cooper (I believe I am one of his top fans) and we are working together.  In fact, Chris spoke on the stage with me and Les Brown. 

How cool that the two of you know each other?  Danny…makes me like you even more!!

Thanks so much for the introduction.  You are right on target….Chris is a perfect match for what I am doing. 

You ROCK!

Big hugs,

Sabrina

 Sabrina Gibson, CEO

Smart and Sticky Marketing

****************

Hi Danny,

 WOW! You are simply amazing. I totally dig your style as you just “get it” on a much higher level.  Thank you so much for the introduction. 

Dustin, they say birds of a feather flock together.  I would love to talk about how we might collaborate. 

 Would you have 30 minutes to talk on the phone?  What would be the best way to connect with you?  I will call you after this email.

 Thanks again Danny….look forward to working with you as well.

Big hugs,

Sabrina

Sabrina Gibson, CEO
Smart and Sticky Marketing


**************

Keep this in mind: I met and talked to Sabrina for the first time YESTERDAY.

SOW SEEDS of VALUE for OTHERS.

You WILL Reap HARVESTS in return.

This stuff works.

Danny Welsh
CMO of HIS Real Estate Network
Managing Member of Real Deal Community

P.S. If you're looking to learn more about social media and how to effectively leverage new technologies and ideas to grow your influence and your business, I highly recommend you check out Sabrina Gibson's websites at http://www.smartandsticky.com as well as a cool tool she's developed to find out if you can get the same "branded" username on all your favorite social media website profiles at http://www.checkyourusername.com
Feb 23rd

Get personal with a Gravatar - Create Trust

By Rick Strubel
What is a Gravatar? Your Gravatar (Globally Recognized Avatar) is an image that follows you from site to site, appearing beside your name when you comment or post on a blog other than your own. It could be your photo or an image that represents your business.

On Gravatar, users can register an account based on their email address, and upload an avatar/photo/logo to be associated with the account. Gravatar plugins are available for popular blogging software; when the user posts a comment on such a blog that requires an e-mail address, the blogging software checks whether that e-mail address has an associated avatar at Gravatar. If so, the Gravatar is shown along with the comment. A Gravatar avatar can be up to 512 pixels wide is always square and is displayed at 80 by 80 pixels by default.

Wordpress is wonderful blog site that supports Gravatars. Google also loves wordpress websites. More about Wordpress sites to be posted later.

The nice thing about the Gravatar is that it gives you control over the image that is used. Otherwise, your comment will be accompanied by a generic symbol or gray silhouette. Your Gravatar shows a little bit more of who you are, and can even encourage people to click through to your site. Readers are more apt to connect to a face rather than a name. This is a step in helping to build a relationship and gets them once step forward to trusting you.

 If leaving a comment on a blog that does not have the “Show Avatar” setting selected, your Gravatar won’t show up. No worries, the use of Gravatars is catching, so it’s only a matter of time and every blog will have it.

Go to www.gravatar.com to add some character to the comments you leave on other blogs.

Rick Strubel, Millionaire in Training, MMMChallenge.com

http://www.realdealcommunity.com/members/profile/475/Rick Strubel, Millionaire in Training - MMM Challenge.com

Feb 21st

Get your site Noticed by Search engines Part 3

By Rick Strubel

Using Your Keywords

To help the search engines know what a web page is about, use your top keywords 6 to 8 times on a page. If you sell a number of different products and services, build individual pages for each set of keywords.

Don’t’ just repeat your keywords more than 6-8 times. In this case more repetition is not better. Search engines reject pages with too many keyword repetitions. Use natural sounding copy and integrate your keywords so the copy reads well for both visitors and the search engines.

Link Your Own Keywords

Once you have your individual product or service pages optimized for your keywords, link other pages on your site to them using your keywords again. If you have articles on your site on short sales, link your keywords to the corresponding optimized page from 4 to 5 other pages.

Incoming Links to Your Site

The above steps lay the groundwork for getting noticed by the search engines. The next step in getting your site listed at the top of the search engines, and particularly Google, is the number of links found from other sites to your site.

Your sites "link popularity" is one of the most important factors the search engines look at in ranking your site. When the search engines see that hundreds of other web sites have links to yours, they rank your site higher than those with fewer links.

How many links do you have to your site? Use http://www.linkpopularity.com to find out. You can also use this site to find the number of links to your competitors’ sites, and identify who has links to them.

Getting other people to link to your site is easy. Ask for a link, ideally one using your keywords, and offer a link in return. Create a links.html page and when businesses link to your site, provide a link back.

1)    Start doing link exchanges. Keep the number of link exchanges you do low. They can help you build traffic, but sites that link to you with no return links are the ones that really give you search engine credibility. Look for websites that will be useful to your site visitors, but don't directly compete with you. Once you find a site email the site owner and ask to do a link exchange.

2)    You want to have your content on others sites, you can ask to be a featured blogger on their blog. Include your link on all of your content. The content should relate your target audience and use keywords that you have chosen. Again use natural sounding copy.

3)    Comment on blogs about your subject. When you leave comments on blogs there's a place to put to URL to your site. This is a no follow link so search engines won't pay attention to it, but if you write an interesting comment the people who read that blog will pay attention and visit your site.

4)    Participate in a forum about the topic your website is about. Actively try to add value to the forum. In forums there's a signature section where you can add a link to your website. As you add value to the forum the other people in the forum will see the value you have to offer and become interested in your site.

5)    If you have a newsletter or e-zine, allow others to publish it to their site. Make sure to include your link.

6)    Get involved with social networking sites. Don't spam the sites with lots of your URL. Put up links to some of your best content but mix them with other good sites on the web that have nothing to do with you. You can do this naturally. When you find something that you think is interesting online, share it.

Research on the web, there are so many ways to optimize your website, to get more traffic. This is a time consuming task, you may want to find companies that specialize in doing this for you.

http://www.realdealcommunity.com/members/profile/475/Rick Strubel, Millionaire in Training - MMM Challenge.com

Feb 21st

Get your site Noticed by Search engines Part 2

By Rick Strubel
Make it easy for the search engines to code your site pages correctly and move them towards the top of their listings.

Picking the Right Keywords

If you want your prospects to find your site use the words and phrases most commonly associated with your product or service in your web pages. These are called keywords. In selecting your keywords, think about the problem your prospects want to solve. If you provide a “real estate investing” service which will work best, "foreclosure" or "investing" or "short sale"?

Sample keywords: for “real estate investing”

Property investing, investment properties, investing, bank owned properties ... This list can go on and on. You will also want to ask yourself “what is my niche?” answering this question will help you figure out the keywords that you want to focus on.

You’ll need to pick the main keywords to base your keyword research on. These will be the keywords that you, your customers and your competitors chiefly use when speaking of your service or product. The valid keywords would be synonyms, different in one aspect or another - view them as the directions your website SEO will go.

Use a variety of sources to make sure you have the maximum possible coverage for your keywords, you'll want to use any source of customer data you can use.

Your own knowledge … you should be aware of at least one word that your service or product can be characterized by. Your own customers …  talk to your customers and see if they associate any other words with you. Your competitors … check your competitor's websites for even more keywords.

Pick keywords that people use the most frequently. Test different keywords and keyword combinations and compare the number of searches that result from each. You can test some keywords at http://freekeywords.wordtracker.com or https://adwords.google.com/select/KeywordToolExternal

Part 3 of getting your site noticed by search engines to follow.

http://www.realdealcommunity.com/members/profile/475/Rick Strubel, Millionaire in Training - MMM Challenge.com
Feb 21st

GET YOUR SITE NOTICED BY SEARCH ENGINES - PART 1

By Rick Strubel
Getting your business noticed and found on the web can be a struggle for many businesses. You have a website … hopefully a well designed, informative website, complete with everything that your clients/partners will ever need to know. Now the trick is to attract lots of people to visit it so you can grow your business.

How do you attract potential clients or networking partners to your site? Well first you need to get listed at the top in search engines, especially in Google. Lets say you sell Real Estate services. If your site was at the top of the list when people searched for "real estate investing" in Google, it could increase the number of people who know you exist and know what you do.

Submit your site: The #1 thing that ANY business should do right away is to Claim their FREE listing with Google, Yahoo and other top local search engines. Local Search is becoming more and more the focus of online marketing today.

GetListed.org Launched to Help Small Businesses. I would encourage every business to visit www.getlisted.org and get started today. It is a FREE service that you can do yourself.

Structure: Google uses a "spider" to look for links from one site to another and to add information about additional sites and web pages to its database. Googles "spider" is very active and may already have found your site. Complicated code, malfunctioning navigation and too many sub-directories can all confuse spider programs and prevent you from getting the ranking that you could have. If any other site has a link to your site and is listed by Google, Google may have found your site on its own. To find out if your web site is listed, just type in www.yoururl.com into the query box at www.google.com and press search.

If your site isn’t listed, go to http://www.google.com/addurl.html Submit your primary url and Google will find the rest of your site. Getting your site listed by Google and the other search engines is the first step. Part 2 of getting your site noticed by search engines to follow.

Feb 20th

Connecting with your potential buyer or seller

By Bob Mullins

When dealing with buyers or sellers or really anyone in business, how they perceive you is extremely important. First impressions do count but how you carry yourself over time is what matters most.

If you are approaching a seller for instance, understand their situation. You must treat it as a business deal but you need to treat the person as someone who has feelings, emotions and thoughts that may be the same or different than yours. They may want to move because they are excited to move into a newer, bigger house or they may be in a distressed situation, either monetarily or otherwise. Appeal to their situation, empathize with them and build a rapport. This is not to say be a phony. Just understand where they are coming from and imagine yourself in that situation if you need to.

Another great way to build rapport is to emulate them. If your going to a multi million dollar property to see a seller, don’t go in ripped jeans and a sweatshirt and conversely if your going to a very inexpensive property dressing more casual will make the seller more comfortable than if you showed up in a suit and tie with $400 shoes on. Make them comfortable and they will tell you their story and you might find the common ground to strike a deal.

Be prepared. If you go unprepared and unorganized do you think they will perceive you as someone they want to do business with? If you show up to an appointment with them, know what your objectives are. It’s OK to have them written down and check them once in a while to be sure you are accomplishing everything you intended to at this meeting.


http://www.realdealcommunity.com/members/profile/503/Bob

 

 

Jan 22nd

Bandit Signs...They just plain work.

By Ricky
America is a society on wheels and in a well oiled marketing machine, you must follow your customers’ living habits. This is the reason why outdoor signs are a necessary component of every marketing plan. Signs create multiple points of contact with prospective customers and they are a cost effective method of establishing awareness for your services in the marketplace. This is a sure way to bring in quality leads to your business. Let’s discuss some basic signage options perfect for beginning investors!

When evaluating types of signs available to your business, there is one option that is a no-brainer. A cheap, silent and inconspicuous seller… What I am referring to here are street signs, also known to some as bandit signs. They come printed in a variety of sizes 6" x 18", 6" x 24", 12" x 18", 24" x 36" with the most common size being 18" x 24". Bandit signs should be one of the first methods of marketing employed. They are among the least expensive forms of advertising available to a real estate entrepreneur and at the same time one of the most effective tools out there. I use Banditsigns.com

Street signs are our best marketing tool. Currently, bandit signs account for nearly 60% of incoming leads. For this reason alone, this tool is an absolute must for every serious investor.

What signs can do for your business is promote awareness and multiple points of “contact” with your customer at a very low cost. This is especially true if you are diligent and systematic in your efforts to put them up. As discussed, repetition of a message is what gets the phone ringing, so the more signs you can get it in front of your prospect the more leads you can generate.

Good Places for Your Signs:

Properties you own. Make sure to place a large sign on the properties that you own. The activity on the site will draw attention, so you always want people to know that you are in the business of buying and renovating homes. You may face an issue with the city if the sign is too large, so always check city ordinances before putting one up. Some towns have restrictions on how big the signs can be, so call and ask.

Friends, relatives, and others. If you have friends in the areas where you typically buy, ask to put a sign in their front yard. Many people are willing to do it for political office candidates, so they may do the same for you. The same goes for relatives. These are just a few more places where your message can be seen by potential customers, especially if their properties are located in high traffic areas. You can even offer a small monthly fee, or possibly a referral fee for every house you buy as a
result of a lead you get from the sign on their property.

Telephone poles. This is a great place for signs. These may be a bit smaller than property signs but they serve a good purpose and should bring you consistent leads. The best locations are a busy intersection that gets a lot of traffic and highway exit ramps. These locations are excellent, since when traffic is heavy and cars have to wait on a traffic light or an intersection, the drivers have time to look around and notice your sign. Another good place could be outside busy parking lots, especially those of home improvement stores and grocery stores. Make sure to use a hard plastic and be sure it is tightly secured to the poll high enough so every car can see it and it’s difficult for someone to reach and pull it off. Again, be aware of town ordinances and local utility regulations against putting up signs on telephone polls and follow the rules explained earlier if you happen to run into problems.

One important thing to remember about getting the most results out of your signs is to actually put them up. This is one type of marketing that you don’t want to overanalyze and simply take action in implementing. Never get lazy about putting them up as they are well worth the hassle. Remember that they can not be effective sitting in the back of your car or at the office. Also, putting up of signs is a job that can be very easily outsourced for a low labor cost, so there is no excuse for not getting
them up. However, as always I am a strong proponent of doing it yourself first for a period of time, so you can offer proper guidance for the person you hire to take on the project.
Nov 24th

For those of you who advertise online for finding real estate deals…

By Danny Welsh, CMO of HIS, Greatest Real Estate Giveaway Director

Here’s some recent numbers our team pulled about how many people are searching (using just Yahoo and the Overture search network, which- depending on who you ask or what resource you believe—accounts for 8-15% of the worldwide searches on the internet) for specific kinds of information or investments on search engines. You can use information like this to help get your message (whether it’s an investing partnership, a lease option you want to offer, a rental, or a house you want to sell) in front of more people by targeting to “keywords” that people are ALREADY LOOKING FOR.

Why guess? If you’re looking to advertise something real-estate related on the web, put it out there in such a way so that people can actually find it!

Oh yeah, check the end of the post for a free tool you can download to do this kind of research…

Recent search engine searches around term “real estate” (numbers are MONTHLY searches)

688577  real estate

 139419  los angeles ca real estate

 92204  phoenix az real estate

 90147  real estate agent

 86411  real estate attorney

 74991  las vegas nevada real estate

 70359  durham nc real estate

 46952  real estate investment

 44631  real estate el paso tx

 43770  knoxville tennessee real estate

 39464  real estate appraisal

 39450  houston texas real estate

 37727  virginia beach va real estate

 36452  philadelphia pa real estate

 36234  brooklyn real estate

 34409  real estate investing

 33909  real estate new york

 33508  sacramento california real estate

 33075  real estate yahoo.com

 32178  jacksonville florida real estate

 30450  real estate land

 28753  atlanta georgia real estate

 25219  orlando real estate

 25148  re max real estate

 25058  greenville south carolina real estate

 24383  commercial real estate

 23736  real estate killeen tx

 23360  scottsdale az real estate

 23179  houston real estate

 22988  columbus oh real estate

 21715  real estate oklahoma city ok

 20689  reno nevada real estate

 20085  prescott az real estate

 19868  tennessee real estate

 19719  charleston south carolina real estate

 18562  colorado springs co real estate

 18540  missouri real estate

 18236  charlotte north carolina real estate

 18229  new orleans la real estate

 17679  staten island real estate

 17608  indianapolis in real estate

 17533  raleigh north carolina real estate

 17525  real estate appraiser

 17170  denver co real estate

 16690  detroit mi real estate

 16430  texas real estate

 16036  sarasota fl real estate

 15591  fort collins co real estate

 15557  chandler az real estate

 15434  springfield mo real estate

 15203  colorado real estate

 15134  tampa florida real estate

 15081  other real estate

 15029  virginia real estate

 14979  grants pass real estate

 14961  hickory nc real estate

 14939  joliet il real estate

 14678  arizona real estate

 14533  real estate lawyer

 14087  kansas city mo real estate

 14068  real estate mcallen tx

 14006  fort wayne in real estate

 13963  business economy real estate

 13955  ontario real estate

 13784  portland oregon real estate

 13568  real estate marietta ga

 13299  gilbert az real estate

 12947  redding california real estate

 12924  las vegas real estate

 12884  san francisco ca real estate

 12850  cleveland oh real estate

 12846  cincinnati oh real estate

 12799  real estate brunswick ga

 12774  real estate toledo oh

 12452  edmond ok real estate

 12396  illinois real estate

 12385  new jersey real estate

 12182  rockville md real estate

 12159  bronx real estate

 11821  san antonio texas real estate

 11787  yahoo real estate

 11574  san jose ca real estate

 11554  katy tx real estate

 11507  destin fl real estate

 11424  rancho cucamonga ca real estate

 11420  college station tx real estate

 11388  philadelphia real estate

 11332  real estate for sale

 11234  vancouver washington real estate

 11212  real estate pittsburgh pa

 11196  naples florida real estate

 10939  tinley park il real estate

 10937  michigan real estate

 10891  costa rica real estate

 10636  pensacola florida real estate

 10527  georgia real estate

 10374  chesapeake va real estate

 10330  omaha nebraska real estate

 10325  victorville ca real estate

2496  real estate investment property

 1190  commercial real estate investment

  819  investment real estate financing

 678  real estate investment opportunity

 488  real estate investment loan

 444  california real estate investment

 433  real estate investment company

 432  las vegas real estate investment

 382  real estate investor and investment

374  florida real estate investment

 346  real estate investment properties

 303  disney real estate investment

 286  real estate investment group

 268  best real estate investment

 251  costa rica real estate investment

 233  disney real estate investment information

 223  arizona real estate investment 

 202  buying investment real estate

 185  gilbert arizona real estate investment

 180  investment in real estate

 166  real estate investment capital

 159  real estate investment orlando

 156  mexico real estate investment

 155  angeles estate investment los real

 153  real estate investment fund

 152  scottsdale real estate investment

 149  minnesota real estate investment

 148  real estate investment houston

 146  real estate investment advisor

 143  real estate investment guide

 143  real estate residential investment

 140  san diego investment real estate

 140  marketing investment real estate

  133  baltimore real estate investment

 132  denver real estate investment

 129  phoenix arizona real estate investment

 121  estate getting in in investment real started started trust

  113  investment real estate in north carolina

 111  phoenix real estate investment

98  orlando real estate investment information

90  real estate investment canada

 86  orange county real estate investment

 86  dallas real estate investment

 85  refinancing real estate investment

 84  toronto investment real estate

 83  real estate solution investment

 82  estate investment news real

 81  tucson investment real estate

 80  atlanta georgia real estate investment

 80  real estate investment in florida

 79  miami real estate investment

 78  real estate investment education

 76  california real estate investment club

75  real estate investment information

 74  real estate investment management

 73  orlando florida real estate investment

 72  atlanta investment real estate

 72  real estate investment funds

 70  ahwatukee real estate investment

 70  real estate and investment management services

 68  real estate investment magazine

 67  austin real estate investment

 67  real estate investment in india

 65  real estate as an investment

  64  florida real estate investment property

 63  real estate investment portfolio

 63  tennessee investment real estate

 62  arizona estate investment real scottsdale

 62  investment real estate caribbean

 61  pennsylvania real estate investment trust

 59  commercial loan for real estate investment

 55  costa rica real estate investing

 44  arizona real estate investing

 44  short sale real estate investing

 41  real estate note investing

 39  atlanta real estate investing

 39  san diego real estate investing

 39  estate in investing real started

 39  estate investing llc real

 36  canadian real estate investing

34  estate investing real school

 33  canadian estate in investing real

 33  commercial estate fast in investing real retire

 33  creative real estate investing

 33  real estate investing faq

 33  investing in real estate tax lien

 33  estate investing real report

 32  estate in investing real residential

 31  estate florida investing key real west

 31  georgia real estate investing

 

So look through this list using the FIND function on your computer (press CTRL-F if you’re using a Windows based computer and Internet Explorer as your browser) and see what you can use in YOUR local area. Example hit CTRL-F and then type-in “Atlanta” if you’re in Atlanta.

There’s a FREE program that’s a little tough to learn how to use but can give you MOUNTAINS of data like this that can make marketing (one part of real estate investing that can be frustrating OR fun) much, much, easier. Go get it at http://www.goodkeywords.com and play around with it.

Let us know what you think!

Best investing,

Danny Welsh 
Director, The Greatest Real Estate Giveaway

http://www.hisrealestatenetwork.com

Nov 8th

#1 Marketing Strategy to GET more REI BUSINESS

By Danny Welsh, CMO of HIS, Greatest Real Estate Giveaway Director
#1 Marketing Strategy to GET more BUSINESS The #1 strategy that will propel your results is CONSISTENCY. Now, I'm not talking about for "branding" or "top-of-mind-awareness" or any of that BS you will hear from people trying to SELL you advertising space (typically newspapers and print media, magazines are especially notorious for this). No, I mean CONSISTENTLY doing the marketing activities that get you RESPONSE. And here's the kicker...don't STOP doing what you're doing-- now, even if you're no longer offering that property/offer/solution/deal you should... KEEP running those winning ads. Make two additions though, add a blind/"ghost" ad to every specific ad (especially with non-space limited stuff like Craigslist) And DATABASE your responses. Why? Because you're going to have a list of people to offer your solution/offer/deal/property to first as SOON AS YOU GET IT/CREATE IT/BUY IT later. This is what I mean when I say "have your exit strategy going in" Want to lease option that house? Wouldn't hurt to have three dozen names, emails, phone numbers and "I'm looking for’s you harvested running Lease Option ads the LAST time you has a LO deal...would it? It’s just being smart enough to realize that EVERY call/contact/inquiry you get should be kept for use. And making that known in your ads (use "gold mine ads" or "ghost ads" depending on what sem9nars you've gone to) that will develop a list of people looking for a specific thing...EXAMPLE: Tack a GENERAL ad like this "Buy Like Rent. No Bank Qualifying. 3/2's and 4/2's nice neighborhood $1400 a month, Flexible Down Payment- If you Want to be a Homeowner We want to Talk to You" onto a specific ad you're already doing) When people call, ask them questions! Where? When? How much monthly? How much down? What AREAS preferred? "Is that the best you can do?" Log that info. Database it. That's just for Lease Option buyers... Can you now think of a dozen other uses for this technique to FIND more of the people for whom YOU are set up already specifically to SOLVE A PROBLEM for? Exactly! Don't set your marketing up to sell a drill. Set it up to FIND PEOPLE WHO WANT AND NEED A HOLE IN THEIR WALL.