Creating a Real Estate Business, not a Hobby
By Danny Welsh, CMO of HIS, Greatest Real Estate Giveaway DirectorMy last couple vacations have been more enjoyable and more profitable than any other vacation I’ve ever taken in my life. Luckily, during those past couple vacations I've still been pretty darn productive. In fact, I’m willing to bet when on vacation I get more done while gone, without working at all during those 7 days, than I was able to get done in 7 weeks just 7 years ago. Want to know how?
Want a peek into what freedom can look like when your real estate business is built around your strengths? Want to see what you too can create for yourself when you immerse yourself to master your investment specialty and build a business and not just pursue a "real estate hobby"? Step closer and let me share with you a little of my reality today.
I'll be taking another vacation soon. But if that vacation is anything like my last vacation, I'll be contributing hundreds upon hundreds of hours of effort in marketing and running my real estate business (this is not even going to count my other business interests). Here’s just a run-down of my last vacation, when while gone for 7 days all of this was still happening:
- Internet tech support help for the tens of thousands of members of the free social network for real estate investors my partners and I founded called Real Deal Community.
- Someone there to answer emails about our company and joint venture turnkey investments we offer to our passive real estate investors who place money with our company HIS Real Estate Network for great returns with very acceptable risks and no work.
- The directors of the internship program I’ve established that pours hundreds of hours per week of free labor efforts for my company’s marketing efforts every week, can step up and make things happen in my absence so everything continues to run smoothly and our business continues to receive the benefits of these valuable hours of effort on our behalf from the amazing individuals who comprise our internship marketer team.
- My business partners keep things on keel for our joint venture passive investors who’ve placed capital investments in our company’s ‘buy-and-hold’ commercial real estate income-producing projects in Orlando Florida office buildings and elsewhere.
- The crew at the Los Angeles, California office of our company can be counted on to continue moving and shaking in the Fix and Flip business, themselves and as they manage agents holding open houses and showing our rehabbed properties to prospect buyers—properties that when fixed up and sold make returns both for our company and for our investors who trust us to turn the money and pay them a healthy return fixing and re-selling houses.
- Contractors and their teams are fixing up our residential acquisitions and getting them ready according to our instructions for re-sale.
- Investor presentations are made daily by co-sponsors who partner with our company to offer commercial investing opportunities to their clients for a share of the profits with no work and no money of their own put in the deal, and new investors have the chance to place money with our company without me ever having personally spoken to them.
- Tens upon tens of thousands of “drip” emails per week go out via auto-responders to subscribers in our infusionsoft database, adding value and educating prospects -- slowly bringing people closer to doing business with us without my having to lift another finger.
- And of course there’s all that permanent marketing out there from 7 years worth of continual effort planting seeds on the internet…bringing in an investor prospect harvest to our marketing funnels every single hour of every single day.
At any given time, even when I’m on vacation, random projects I have set in motion also have video commercials being created, events being planned, websites being revamped, joint ventures being struck, and more.
I could go on here for a long time as that’s just off the top of my head!
The point here is not to impress you. Frankly, my business is still small compared to what I dreamed of creating when I first started out. The point is to impress upon you that creating a great real estate business is not a matter of pursuing a ‘hobby’ as so many people I’ve seen dabble in the field, may do a few transactions here and there but never build a business of any kind.
In their case, they stop hustling and the money dried up—if they were ever making money in their real estate ‘hobby’ in the first place. In my case, that just doesn’t make any sense to me.
I’ve never been excited to build something that requires all my attention, time and energy to keep running forever (the technician having the entrepreneurial seizure as Michael Gerber of E-Myth fame would call it) but instead I DID put all of my attention, time and energy for YEARS into creating a business that could run and grow without my hand always at the tiller.
Now, when I vacation, ALL those moving parts can keep moving while I relax and catch a breather from pushing hard on the business front to spend a week enjoying myself with the people I care most about in the world.
Can I be up front with you? As a business owner I am so grateful I've stuck it out in bad times so that in good I can experience what it feels like to take a week off and come back with more done in a week than I ever could hope to accomplish alone in months.
I say all that not to boast. If you’ve ever met me in person, you know that is not my style.
I am nothing special.
But what my partners and I have set in motion with our real estate business HIS Real Estate Network is pretty big-- and I want (and believe is possible) similar for all of you reading this-- if you want it, and you're willing to pay that price I always talk about.
A price not of money but of sacrifice, time, study, value-adding to those who can help, relationship building, focus and determination, creating and strengthening your power teams etc.
If you’re reading this article with me to the end, I want you to know this: what you have experienced thus far in your career and business need not be your limit.
Your bar has been raised. You are capable of more. Go for it!
When I get back from my next vacation, my partner principals may soon be heading for the same. You know what? While they’re gone, they’ll get all those same benefits working for them too while they chill out on the beach or travel or whatever. Plus, they’ll have me laboring on his behalf—and that ain’t no small thing, you know? Feels pretty good to have that kind of partner relationships. What about you? When would NOW be a great time to stop trying to do everything yourself?
Mentoring, pass it on
By Danny Welsh, CMO of HIS, Greatest Real Estate Giveaway DirectorSuccess is difficult…once you get there it’s very likely you have benefited tremendously by any number of teachers, mentors, encouragers, and high achievers who took the time to share with you ideas and brainstorm concepts, and serve as your advisors or sounding-boards or partners.
Success isn’t always easy and you have to earn it sometimes over years and years of trial and tribulation, over many hard-fought battles of getting to the next level.
Some don’t make it, ever.
So, if you do stick around long enough to achieve success, let me share something with you: now it’s your turn to give something back and be a mentor to someone else.
Once you have accumulated a lifetime of business and practical experience and a slew of marketing and financial wisdom and insights, don’t be greedy! Don’t waste all that powerful knowledge by keeping it all to yourself.
Take someone who’s starting out and give that person the benefit of your hard-won knowledge and expertise.
Advise them.
Encourage them.
Contribute to their success as others contributed to your own.
There truly isn’t a better legacy that you can leave of your business career than doing your part to make it a little easier for the next dreamer.
This time, I’m not asking you to take my advice.
I’m telling you that you should give them yours.
You have it in you to change lives for the better!
The mentoring relationships in my life as I’ve gained more and more business experience have tended over time more towards being a mentor than being mentored. But that doesn’t mean I don’t still reach out to those who know more and have done more than I have, to ask for their advice, seek their counsel and benefit from their encouragement. I will always have mentors, because I’ve gained so much in learning from others that I can’t imagine ever not seeking out advice and mentoring from those who can help me along my journey.
It just means that today as I have one hand up reaching to someone at a higher level, I often have the other hand reached down to help out the next generation of doers.
And if you’ve managed to achieve some impressive feats in your business career, I’m hoping you’ll do the same. Remember all those times someone opened a door of opportunity for you, made a key connection for you, explained something difficult so that you could understand it, or taught you how to do what they did so you could get the same results? You have an obligation to pass those lessons on in my opinion.
In the world of business that moves at the speed of light, lessons gained over many long hard-fought years of trial and error have a timeless value that only diminishes when you keep them to yourself. The moment you open your mouth to begin teaching others, I assure you, if you keep your ears open, not only will you pass on knowledge to others who will benefit from it greatly – and appreciate you greatly for doing so—but I’m willing to bet it all that you’ll learn from those you mentor too.
And who knows, you just might impart some of your hard-won wisdom into a few ambitious individuals, rising superstars who go on to do even bigger things in business than you have. Isn’t that something to be proud of? Sure, it is from a selfless perspective.
But from a purely profit-driven selfish standpoint, too, it makes sense to share your knowledge and mentor others. In my experience, this is among the very best ways to uncover new relationships with potential business allies, strategic partners and lucrative opportunities with other action-takers who understand what you’re about, know the value you bring to the table, and are looking to reciprocate in helping you right back as you’ve helped them.
Failure strategies to succeed in real estate
By Danny Welsh, CMO of HIS, Greatest Real Estate Giveaway DirectorWhen you create a free social network for tens of thousands of real estate investors to come together for free and network and learn, do deals together and grow their businesses, plus put on events for people to come in and learn more, you get asked all the time by anxious aspiring investors some variation of the concept,“What will I do if I fail?”
Here’s a novel concept.
Pray that you do fail.
I’d say most of the best lessons I’ve learned in business come from failing.
I’m talking about losing all my money in more than one instance. I’m talking about testing marketing methods that make no one money but the salesperson selling them to me. I’m talking about failed partnerships, fractured joint ventures, theft of valuable property by people I trusted, countless dead ends I’ve gone down losing all the time and energy poured into the,, and properties and projects that not only didn’t produce a profit but actually lost all the money sunk into them.
I still fail pretty often today, but it’s the spectacularly painful lessons from early in my career that stick with me today. The bottom line is this: if you have the courage to bounce back with lessons learned and get back on that horse, you’ll ride farther and faster than you ever would have if you hadn’t gotten a bloody nose first early on— and your losses will likely be less disastrous than they’ll be if your first major failure comes later on in the game when the stakes are higher.
Because you will lose, you will make mistakes, and you will “fail” in real estate investing.
For those who do succeed at their first attempts, the lessons learned from failure are not there to draw from when that first spectacular difficulty comes up and punches you in the gut. Many who haven’t learned the lesson of failure at that point have unfortunately gotten the wrong message from their success; they think they deserved it.
Many times, I’ve seen and talked to people who succeeded in early real estate investments and they believed that those successes granted them some kind of magic power. You can see it in how they act and hear it in how they talk. If they were right once— especially if they were right when others around them told them to walk softly or even that they were wrong— then now they think that every action they take or every opportunity they decide to pursue must be a brilliant decision.
If only it were that simple! No human being is infallible. And while we would all like to believe that we earn our successes through diligent work, sound education, our skills, foresight, and determination, the truth is that many people have these qualities and make mistakes investing or in business. To take it further, the successes we achieve often are realized for reasons we don’t expect and hadn’t had a hand in creating in the first place.
Our own success teaches us little, particularly early on in any endeavor such as getting started as a real estate investor.
Failure on the other hand, if you extract the lessons and seeds of next success from the experience, then failure teaches us not to fear failure because if you can get back in the ring again and fight then you haven’t failed. Failing in this manner only increases our appreciation of successes, and ensures that we won’;t make the mistake of believing we can take our next success or investment for granted.
The annals of entrepreneurial history are filled with stories of failures giving birth to successes. Many spectacular successes, men like Donald Trump, Henry Ford, Conrad Hilton or Andrew Carnegie are marked by spectacular escapes from failed attempts at success, bankruptcies and failed businesses and investments. But with each failed or broken dream, powerful entrepreneurs like these men learned what they had to learn, dusted off the debris of failure, and got back into action.
So, when I tell those people who ask “What do I do if I fail?” I tell them stories like these. “Do the best you can to prepare for success,” I tell them. “Determine a path and take focused action and keep taking action”, I say to them, and “Do whatever you have to do to keep going when you fail, and apply the lessons from your failures because you may just be right around the corner from the success you seek.”
That’s all you need to be concerned about. Believe me, when I say “prepare yourself for success” there’s an element there that includes what to do to take away a successful learning experience from results that could be termed “failure”. You need a backup, plan, of course…but don’t let the worry over what you will do if you fail hold you back from taking action.
In fact, be comforted when and if you get less than hoped-for results on initial real estate investments (or business projects in general for that matter). Few entrepreneurs of any stripe, including real estate investors, succeed at the level they’d hoped on their first attempts.
Thomas Watson was known for saying: “If you want to double your success rate, then double your failure rate”. I couldn’t have said it better. The true failures are not those in my estimation who reach for a goals and come up short. The true failures are those that never try.
By trying, failing, and then applying what we learn, we get on the journey to success.
Real Deal Video Testimonial of Alex
By Rick Melero, Commercial Investor, Real Estate Mentor, Member of HIS Board of AdvisorReal Deal Commercial Investing Video Testimonial
By Rick Melero, Commercial Investor, Real Estate Mentor, Member of HIS Board of AdvisorReal Deal Commercial Investing Testimonial
By Rick Melero, Commercial Investor, Real Estate Mentor, Member of HIS Board of AdvisorTo learn more about our Next Real Deal Commercial Investing Webinar
Real Estate Mentorship with Rick Melero
By Rick Melero, Commercial Investor, Real Estate Mentor, Member of HIS Board of Advisor
Here is another great
testimonial of what we do.
Tell us how your experience with your mentor was:
It was very educational and positive experience. His easy going and reachable personality in combination with his professionalism made it a learning experience throughout the mentoring process.
What did you learn during your training?:
I learn the different types of RE Investments that are possible with different scenarios for each 1 type. Also, different approaches that I could use and the different options to finance the different possibilities.
Can you now see yourself investing with confidence using the strategies learned? Why?:
Definitely. I had a total different definition of what REI Investing was. I now have a new vision of it and 100% confidence that with all that Rick has explained and taught me, I will be very successful.
What can we do to improve our mentorships?:
I could have gone with more days because every moment was an educational experience. So maybe the area of improvement can be extension of more days if the students wants it.
Other Comments:
Thank you for making it possible for this type of mentoring experience to be available.
Carmen N
I am honored to be a part of all of these great investor students. By the way... This student developed a $15M medical building. It is incredible!!!
Rick Melero
www.RealDealCommunity.com
www.HisRealEstateNetwork.com/commercial
Testimonial of a Real Estate Mentorship with Rick Melero (Virgin Islands)
By Rick Melero, Commercial Investor, Real Estate Mentor, Member of HIS Board of AdvisorRevealing, exciting, inspiring, education. Rick's personality fits the part. Very confident.
What did you learn during your training?
Now I have a road map - as the time comes to transition. I have more confidence.
Can you now see yourself investing with confidence using the strategies learned? Why?
The missing link was the how to. Now with the strategies learned and live examples I would be able to pursue my dream.
Would you recommend this mentorship program to an individual looking to learn how to invest in real estate? Why?
Yes. It is not just theory - I had a chance on numerous occasions to witness Rick in action. These practical experiences are priceless.
What can we do to improve our mentorships?
Extend the time- increase the frequency of on-site visits.
Other Comments:
Rick is a teacher. A teacher that not only instructs, but models the behaviors that produce positive outcomes.
Joan C - St Thomas
Rick Melero
www.RealDealCommunity.com
www.HISRealEstateNetwork.com/commercial
St. Thomas Mentorship with Rick Melero (Testimonial 2)
By Rick Melero, Commercial Investor, Real Estate Mentor, Member of HIS Board of AdvisorRick Melero
www.RealDealCommunity.com
www.HisRealEstateNetwork.com/commercial
Real Deal Orlando Bootcamp Testimonial
By Rick Melero, Commercial Investor, Real Estate Mentor, Member of HIS Board of AdvisorRick Melero
www.RealDealOrlando.com
www.HisRealEstateNetwork.com/commercial