Real Deal REInvestor Network

Over the last 2 weeks my office has notes and piles of paper scattered everywhere... appointments, project ideas, meeting minutes, speaking prompts, phone messages…and on and on…have you ever looked around your office and there’s stuff everywhere, you’re not sure what you’re supposed to be doing and nothing is in its place easy to find?

This happens to me pretty regularly. I call it “controlled chaos” and I expect it, as the consequence of being a guy with a lot on his plate, and someone who has a ton of creative outlets both professional and personal (hey where DID I put those romantic haiku poems?).

But the fact is…no matter how ‘out of whack’ my office gets every couple of weeks, I always get back organized at least once a month corralling all the clutter into file drawers, recycling junk, and clearing space.

Once that’s done, I’m left with only what I need to have easy fingertips access to-- namely first and foremost my printed calendar schedule day planner that goes everywhere I go, and a secondly a simple stack of hand-written index cards that enables me to have my to-do tasks lists, to-delegate task lists, to-call lists, and project idea notes all together where I can grab them at any time.

These two simple tools that cost less than a hundred bucks a year form the basis of my personal organizational plan.

A day planner and index cards for notes are a couple of old habits that have served me well in my years in business. In fact, the emphasis I put on these organizational systems for myself personally – trust me, it’s an everyday effort and NOT something that comes “naturally” to such a fun-loving all-over-the-place personality like me—is one of the things that has most contributed to the growth of my career as an entrepreneur, investor and internet marketer.

At least, it’s managed to keep me sane when I have multiple business projects going simultaneously, dozens of client relationships, deals happening, people working for me, and partners all over the country in different ventures.

My personal systems for organization may not enable me to do everything more quickly necessarily, but they do enable me to keep from dropping balls, forgetting about things, or continually missing deadlines I set for myself and others.

A day planner may not be for everyone. I use a Zig Ziglar Performance planner leather bound paper calendar and have been using those for 7 years. In it I keep my daily schedule in three parts. First is stuff that is timed to be done at a specific time like an appointment, conference call, or meeting. And second are “anytime” tasks that I want to complete that day, typically all scheduled in advance in time-blocks to fill up the day. So if I decide on Monday that something needs to be done and will take about 2 hours, but isn’t urgent needing to be done right this minute, then I’ll look at my calendar and see I have little scheduled for Thursday and so I’ll write in a 2 hour time-block to get that task done on Thursday.

The third way I use the planner is to strategically place or “batch” certain activities throughout the year—so that I get reminded on certain intervals to do it and don’t have to think about or worry about it. Here I’m talking about stuff as simple as getting a haircut every 3 weeks, sending flowers to my girlfriend, checking mail and reading it once a month, paying bills every quarter, writing in my book each week, listening to marketing audio trainings a couple times per month, saying my affirmations, all the way to doing a financial statement twice a year.

I also personally organize ideas and tasks using index cards. That’s because having little notes and stickies and different sized pieces of paper lying around everywhere is inefficient and just asking for a feeling of overwhelm.

If you’re drowning in different types of paper, consider buying a few packages of index cards for a few bucks and using those consistently instead for different tasks, project notes, and ideas.

It’s the consistency that matters, so you can match the size up and easily stack them. Index cards all of the same size can be organized easily. They can be stacked in piles that are related and those piles can be rubber-banded or clipped together without any issues. They can be shuffled through quickly to find something you need. They can be slipped into a back pocket, and if you have blank cards in your car, office, briefcase and/or purse/wallet you'll never be without one. 

I have stacks I carry everywhere with me (just ask people who've met me). Some for people, with items I want to discuss with that person the next time we talk. Some for big projects I'm working on with multiple parts I need to keep track of. Some for things I have delegated and need to follow up on, others for tasks that I've had ideas for but have yet to do or to delegate. And so on. It's simple, but it works for me.

I hope when you apply one or both of these two simple ideas of organizational principles and how I apply them will assist you in being more time effective, productive and ultimately more successful. Drop me a line at one my websites and let me know if they helped.

 

People tell me that it seems like I get more done in business than a lot of people, and I think that’s an element of systems, delegation and outsourcing, and technology. Plus, I’m pretty driven. But even if you drive in the slow lane here’s a couple simple tips that can help you pass Gramps who ran off the road on the emergency lane trying to get around your putt-putting along.

Seriously, though, getting things like the two pieces of advice on systems I’m going to teach you here can be a big push towards working more ON your business rather than always just IN your business.

First is Ringcentral which is a business that can provide you with an 800 number and they can direct your phone number anywhere you want it to go based on various rules. For example, if you’re in your office, you can have it ring in your office. If you go out on the road, you can have it go to your cell phone. If you want to be available from 2pm to 5pm and unavailable before and after you can do that, sending callers beforehand to an answering machine that says they can leave a message which you may get and respond to or they can call back between your stated hours of availability for the best chance of reaching you live. You can get your voicemails sent to you as email attachments—or even get them transcribed and read them as text. You can also forward specific extensions to specific people you delegate to based on certain ongoing needs in your business. So you can have several "departments" some of which are never used but when they are it ain’t you getting bothered with the "I can't find the lockbox" question because if someone calls your office and chooses that option you never even find out about it as the system routes that call to the right person on your team who handles that.

Second is fax through email. I hate fax machines but in business some documentation gets done by faxes, that’s just the way it is. I like to tell people to have an efax setup for your business because you need to have a dedicated fax line that is always on when people fax you things—and most home office fax machines don’t have a dedicated line. You don’t want the offer on that property to come in when you are yakking with Aunt Martha, do you? What if they never get an error or re-send?

I use Efax and have also heard OneSuite or works great. Its very reasonable and is always on. Your faxes get emailed to you as a pdf and it’s very easy to use. You can also use this line as a scanner too- just fax stuff to yourself. No muss, no fuss. I like getting faxes in my email because I never lose them. I just set up a filter or rule in my email account to automatically label incoming faxes “Faxes” and then I won’t lose it. Hard to say that about all that paper floating around your house, isn’t it?

Say, what’s the deal? Where IS that awesome recipe for chili you promised to write down and send me anyway? Can you just fax it to my email?

 

If you're an entrepreneur, it's time to get the best email service. Ditch that clunky hotmail or Comcast address and get with the 21^st century. It’s 2011 already! I personally use GMAIL and I love it for the filtering and labels and searchability. This is an awesome delegating tool for never seeing emails that are repetitive and require the same action every time. You simply set messages incoming with a certain criteria (subject line text or from sender) to be run thru a filter you set up...example I can have a filter that takes every message with subject line "New Prospect Added to [x] list" (a notification sent by my email service program) and labels it "New [x] Prospect", archives it (so I never even see the message) and forwards the message to someone on my team who in turn receives it in THEIR GMAIL where another filter is set up...this one to label that same message "!New Prospect To Call for Personal Followup" and stars the message in their inbox automatically as urgent.

An advanced strategy is getting your own domain and checking your email through there. It’s much more credible to be Johnny@investordomain.com than it is to be johnnyinvestor@gmail.com don’t you think? Did you know you can easily get the mail for one and the other in the same email account without liogging in to either one separately? Heck you can even get personal email to johnnylovesjoanie@gmail.com in that same account too. The real power though is not enhanced credibiuty to have a gmail account and then convert that to an @yourdomain.com email address. The real power is in having unlimited email addresses to use for whatever you want.

Let me repeat that.

Unlimited email addresses—all different—in one account.

Imagine signing up for certain services under an email address like seo@yourdomain.com and only using that email address with your SEO efforts (or videos@ yourdomain.com for use with video marketing...yet another awesome automation tool!) and setting any incoming messages to come both to you and your staff member responsible for that service or project. Imagine signing up for free information using list@yourdomain.com and filtering that information so that when it comes in from those senders you gave it to it gets labeled and archived so you never see it until once a month a calendar pop-up reminder comes up so you remember to check in for all that good stuff that while it may be important and educational is not urgent—even if it says “Only 72 hours to buy at 80% discount!  Frankly, most people have an urgency addiction with email anyway, and this will help ease you off of it.

OK, if you liked those tips then go ahead and shower me with love.

I appreciate the "looking for a mentor" emails and letters I get almost every week.

 These messages are very flattering and in some cases I'm sure I could help.

 I have had and have some awesome mentors so God knows I owe the universe big time and must give back but doing it one-on-one is not always the best.

 In most cases, this is just not a time-available prospect for me.

 While I love to help and share, I much prefer the "looking for a partner" emails and letters. Sometimes they are one and the same...but the person asking that second question versus the first has something more than a question on their side of the table if you follow me. In their case, if they bring solid value and ideas or energy to the table, often they already took action and are now looking for the next step. I love getting those messages.

 People that just have questions almost always get a response from me. But because I use content marketing for my own real estate and internet marketing businesses, I often answer their question to them and turn right around and make that answer into a universal answer I can share with others. If you just have read my articles or heard me speak, and have specific questions, just ask me and you’ll get an answer. Just don’t be surprised when I turn that answer into an article or a podcast or a video, or a prompt on my next conference call training for coaching students.

 That way others can hear the answer to your questions too AND others can benefit from the answers to any questions you ask!

 In the meantime, if you’re one of those people who want mentoring and have questions that's great! Mentors can cut our learning curve time in half or more. My advice? Find sharp guys and gals who have done what you want to do and connect with them after they are RETIRED. No real entrepreneur ever really retires, but you know what I mean.

 Find older and experienced mentors who still have the drive and the wits but are no longer actively driving the vehicle as fast as they were driving before. These once active successful guys and gals have a wealth of experience, a ton of contacts, an amazing amount of great advice, and most importantly, more time than they ever have had available-- and believe me, they will LOVE the vicarious feeling of being back in the saddle they get by helping you achieve your rodeo dreams too.

 How do I know? Because it’s always been my strategy to find mentors for me personally.

Now, when people ask me to mentor them I’m usually more likely to give them this advice. Find someone or several someones who aren’t as active anymore in doing what you want to do, and pick THEIR brains. Not only is it possible you’ll get BETTER answers than the ones a young – albeit ambitious and accomplished—guy like me can give, but chances are they have more time available because they’re not always right in the middle of launching another big project.

 These people are easy to find if you keep your eyes open and provide value to them, are enthusiastic and believe in yourself, and are persistent. And if you talk specifics, showing that you took action on a deal or scenario long before you tapped them for advice or to partner that’s even more powerful.

 It's how I find mentors, and its how people get me to mentor them too.

How's that for frank advice?

 

Multiple Ways to Market Real Estate Deals

If you get enough eyeballs in front of a good deal, somebody will snap it up.  There are multiple ways to market real estate deals.  Let’s take a look at some of them, shall we?

You’ll want to make sure that the local influencers know about your deals.  They will most likely be a part of your local REIA (real estate investor association) club. Post them on the local REIA’s website if you can. Pass out one pagers on your deals at local meetings. Talk to the person who runs your local club.  Become friends with them.  Take them out for lunch.  Let them know what you have, and they’ll know people in your local area who buy those particular types of deals. That’s a great way to market real estate deals through an influencer and a group format where people who share an interest in something come together.

Bandit signs are another among the list of great ways to market real estate deals.  I’m not advising you to use them, especially if they’re illegal in your area. If that’s the case you probably shouldn’t; however, they are a one of multiple ways to market deals that I’ve used with success as have a number of other entrepreneurs. So check out the local ordinances in your area about the use of roadside bandit signs stuck in the ground or to a telephone pole with messages marketing your business or real estate deals.

Blogging is a good way to market your deals if you develop a nice following. You want to make sure you update your blog if you have a deal for sale, and hopefully, you’ll have put things on the blog previously where people know you’re a marketing wholesaler so when you offer them a wholesale deal they’re expecting it. 

When I tell people they should develop their elevator pitch, they sometimes don’t understand the power of their own mouth and the people they meet on a regular basis to help them get the word out about their business. Consider that sometimes you may meet 10 people in a day, sometimes only two, and sometimes you might meet 50, but if you have a property under contract for 30 days that’s a potential of 50 to 1600 people that you run into who ought to find out about that property. That’s a great addition to your plan of ways to market your real estate deals, right? 

Now, your elevator pitch may no longer be the general, “I wholesale properties in the North Carolina area, are you a landlord or rehab buyer looking for a rent-ready property here or maybe a fixer-upper?” Instea, when you have a deal for sale your elevator pitch can become specifically, “I have a deal that’ll be worth $87,000 once it’s fixed up and you can get it for $57,000 because there’s a ton of equity in it and here’s what it’ll do for you. Are you a rehabber? Are you interested? Are you a landlord? Are you interested?” Boom! There’s your elevator pitch way to market that deal.  You want to switch it up to whatever your most pressing need is in your financial life or career, or whatever your best current opportunity to turn a profit gets mentioned in your elevator pitch. If you have a property to sell now, then that’s an easy choice.

Social media is another good one I won’t go into depth on though. Just make sure people know you have something to offer and that those who they know should jump on it.  And continue building your following so that next time you have a deal for sale you can market it to more people at once by using this strategy.

Article marketing is a fun way to market properties believe it or not.  Here’s a cool tip among the various ways to market real estate deals I’ve used.  You can use a re-direct link in the resource box of an article that can later be re-directed to somewhere else.  The resource box is the only place you can normally have a link when you are submitting articles online. It is where the reader looks to get more information about the author.  You’ll set up the re-direct link to go to a page that says something general about you.  

Here’s an example: “Find out more information about Danny Welsh, marketing and real estate, blah-blah-blah, go to blah-blah-blah dot com.”  When you have something that you really want to drive traffic to such as a real estate deal you currently have under contract, you can drive traffic through a simple re-direct through your website domain registrar. (if you don’t know what that is, please find out). Then, instead of someone clicking the link at the bottom of your articles and seeing general information about your business, you can then for a limited time re-direct that domain directly to the flyer for that real  estate deal you’re trying to sell, because people are clicking on that all the time. People are finding that in many different ways and you can use that re-direct strategy to drive attention and traffic on the web, for example, to whatever you specifically have to sell.  

For an example of how that might look as a way to market your real estate deals, let’s say your name is John and you have a re-direct and it might be something simple like JohnsNewRealEstateDeals dot com, so you consistently and over time build up links out on the web that go to JohnsNewRealEstateDeals dot com to find out what you’re up to and what opportunities and deals you have available. You use that website domain name on your article marketing and other sources of online marketing so people are always clicking through to that site. So, when you have a new deal today you want to sell, all you do is re-direct that domain to your postlets flyer, your Craigslist listing, the specific deal on your blog or what have you—wherever has the information on that particular deal.

That’s a GREAT way to market real estate deals and get immediate attention it from the moment you have it available for sale. So the more general marketing you do out there on the web through article marketing or other that’s promoting your business and typically is driving people to JohnsNewRealEstateDeals dot com can when the opporetunity presents itself target and hone attention in on your current real estate wholesale deal. 

Of course, even though it’s among my favorite ways to market real estate deals, this website re-direct strategy works in many businesses and not just real estate. The key is to direct people’s attention to a generalized source of information of value at a website link, and so continually over time through internet marketing strategies that are permanent (meaning the links and information associated with your marketing last forever). Then, when you have a special promotion, sale, or other piece of news or opportunity you want new potential clients to see FIRST when they learn about your company you simply and for a temporary time re-direct that link directly to the webpage, flyer, or listing for what you want them to see.

Pretty slick, huh?

By the way, I do not own or control JohnsNewRealEstateDeals dot com nor do I plan to at the time of this writing article. That was mentioned for an example only.

These I’ve mentioned are multiple ways to market real estate deals that you should have setup in the background before you need them, where you’re very easily able to turn the faucet on and drive attention, traffic and interest towards whatever it is you currently have to sell.

 They are some simple things everyone can do.

 A note to beginners looking to sell their first real estate deal, for instance as a wholesaler: Get rid of any social fears you may have, talk to people and make sure to let them know when you have a deal for sale, because when you have a wholesale deal and you’ve yet to wholesale one, the most important thing you can do is wholesale it. That’s your focus, that’s your mission. You don’t need a million ways to market real estate deals to get your first or next deal done. You just need a few things you do consistently, week in and week out, and of course you can (and should) add to these over time. I’ve just shared with you some of what’s worked for me to market real estate deals.

Recommended Tools for Beginner Real Estate Investors

I’m often asked for a list of recommended tools for Beginner Real Estate Investors. The list I’m about to give you works in all different industries. It doesn't matter if you're working with foreclosure sellers or whether you're working with potential private investors for a commercial real estate deal you're putting together.

The first tool I recommend is a credibility kit. It could be a website, brochures, collateral and business cards. Whatever it is, it should be consistent. It should show people you are who you say you are, can do what you say you can do, and let them know what you do, what solutions you provide and why they should work with you. It's very simple. 

 

Next, and a lot of people disagree with this, but I think you should have a dedicated phone. I think, at the very least, you should have a dedicated phone line. It can come into your cell phone number, but it should be a dedicated phone line. 

 

Next on my list of recommended tools for beginner real estate investors is a tickler file.  This is a way to track your pinging and your follow up if not automated. For example, you talk to a seller who is interested in selling but not yet over the hump of selling at the terms that you want. Make sure you have a system of organization whether that's Outlook, one of the automated tools that I use, or a box on your desk with index cards that are put in order of date - whatever it is, low tech or high tech have something that helps you follow up and tickle people over time and keep organized. 

Next, and I think as we move more and more in today's world, this is less of an option and more of a requirement quite frankly: an autoresponder. One of Aweber. The one that I got started with and am more familiar with is GetResponse, I currently use both Get Response and InfusionSoft. 

Next are questionnaires. This is a simple tool. This is something you can have printed out in front of you on your desk. You want to have questionnaires that deal with who your perfect potential people are who are coming into your marketing funnel. For example, you should have a sheet that you fill out on the phone with someone if they're a potential lease option seller. You should have a sheet you fill out with someone on the phone if they're a potential lease option buyer. You should have a sheet in front of you if you're having calls come in from a potential private lender or investor.  

Can you later advance, put some of that stuff on the web and have it automated? Yes of course, but don't let what you don't know stop you from doing that. If you don't have a website with those fancy features where people can type all this in on the site, have these people call you. Fill out a form while you're on the phone with them and build rapport with them. 

We don't want to 21-question them, that doesn't work, everyone has seen a first date where you're just like - that guy is definitely not going to get a second chance because he's just rapid firing question after question and we all know that doesn't cook the bacon, so you want to have those sheets in front of you. 

I'll tell you a quick story about when I first started out in the real estate game. I was actually working for an investor for free and this guy was a jerk. I didn't like him at all but he had this policy about this buy sheet, this thing that had to be filled out.  

If it was blank paper it was about as worthless as toilet paper but as you started filling it in and putting in the information about the property, putting the motivation from the seller, different information pieces you'd gotten from the seller– as you started getting that filled in, and it might take more than one conversation it might be over time– as you start filling it in it becomes less and less toilet paper and more and more worth its weight or more in gold. That was something he taught me, even though he was a jerk and I didn't like him I learned the value of keeping and data-basing that information for follow-up.  

Are you a dabbler dreamer or a powerful entrepreneur  who wants to master wholesaling real estate properties?

 When you commit to changing your circumstances, you must be like a flower bursting through the concrete sidewalk of circumstances, surging upward through solid obstacles like time limitations and job necessities because you absolutely MUST get to the warming sunlight on the other side of what's holding you back.

To use another analogy, in my experience those who succeed despite significant obstacles do so because they MUST experience life on the other side of their obstacles in the same way that they MUST breathe.

What about that real estate wholesaling business you wanted to create and grow? You know, the one you’ve read every ebook available online in pursuit of starting but still haven’t done so much as put together a spreadsheet of contacts who have money, buy properties, or may know someone who does both, much less pick up the phone and call those folks to find out what kind of properties they’ll buy so you can line them up.

Are you even building your buyer's list? If you’re not building this important component of your book of business, in my opinion you’re just not committed to the reality of doing business, but only the idea of it. I’m no longer currently involved in real estate wholesaling, as I found other areas of the business to be less time intensive, more exciting, scalable, and ultimately with better opportunities for larger profits. But as someone who started his career wholesaling houses to make a buck, I despair when I hear from people all the time that they want to start a wholesaling properties business but haven’t yet done a deal. Uh…pick up the phone man!

Put that list together, find them from your own contacts, social networking, websites, bandit signs, ads that say “we buy houses” on the side of the road and in your local newspaper and Pennysaver. Database their contact information until you have a couple hundreds and then start making calls to find out who is a serious buyer, for what, in what areas, and with what kind of buying power. It doesn’t have to be much more complicated than that. Armed with the information from a few serious buyers—typically as a wholesaler your buyers will be landlords who plan to rent the house or rehabbers who plan to fix it up and resell it—you’re ready to go make money in the middle when you find and tie up those deals.

Make sure when you make your buyer investor calls that you are asking them their criteria, what they're looking for and where? How they are prepared to buy and when? As them for referrals too. You’ll be surprised how many will tell you about their “buddy John” or “boss Sandra” who buys properties too, and get their contact information to add to your database. This is how you set yourself up to be matchmaker for wholesaling.

Are you lining up inventory sources indirectly, through other wholesalers, developers, or what? If so, you can scale that business better than if you have to also in addition to finding buyers find sellers too. If you are doing both, and directly finding motivated sellers with deals, you can do both but remember you can find motivated sellers all day long—what gets you paid are they guys and gals who can write a check for one of those deals and are happy to write one with a few extra digits on it so you can make a small profit too. Focus on finding them, and you’ll be way more than half-way there to success as a real estate wholesaler. This is how you make money from those buyer relationships, by matching what you can find with what they are willing to buy.

If not, that cash infusion you want and need is not likely to come from real estate efforts. Because those are the activities that create profits in a wholesale real estate business.

Whenever I talk to other entrepreneurs and investors, especially new ones, I meet people with questions and concerns about people not believing in them or their dreams.

Their mother in law thinks they should get a job at the dentist’s office instead of pursuing that internet business you’ve been making efforts on for 6 months while you worked part time at the factory. Their cousin got fired from a sales commission only job and now tells you that the network marketing company you’re looking at will never work for you. A co-worker buys an overvalued condo from a pushy salesperson broker, doesn’t know what to do to get it rented, and gets foreclosed on 12 months later—confiding in you that your dreams of real estate investing are stupid and that you should take his advice and just “play it safe”.

This happens all the time, and sometimes—heck, often—the person who won’t cheer your success or support you in pursuing it is not a bad person. In fact, they many times think they’re doing you a favor by “giving it to you straight”.

Want the opinion of a guy who’s been there and done that in business, real estate and making money on the internet?

PHOOEY.

There will always be people who tell you that YOU can’t do something when what they’re really saying is that they don’t believe that THEY can.

I’ve talked to entrepreneurs all over this great country and shared stories of this happening to them too. Face it, it’s normal!

Inventing a future that others do not understand or believe in is hard. Many people around you will not be supportive of your crazy dreamer ideas, many will laugh, and some will even react negatively.

At some level you need to change your circle and get in with the right crowd, around people doing what you want to do, who believe in themselves and you too.

If you want to decrease your stress, increase your success ratio, and have fun with a better quality of people then I highly recommend that you spend more time with folks who are doing what you want to do and less time with people who are trying to force you down a different path, don’t understand what you’re doing or don’t believe in you.

If that’s happening for you, with people around you wondering what the heck you are doing with this internet business, or that real estate stuff, or with that zany home based business…if you’ve heard one too many times “that won’t work”…”I have a cousin who tried that and she lost all her money”…”that’s just a scam and no one gets rich doing it”…”why don’t you just get a job?”…and ”you couldn’t even graduate high school, how are you going to own a business?””…then boy, have I got news for you.

Listen up and trust me in this fact. You are suffering like almost all entrepreneurs do at multiple points in their life. But you don’t have to anymore. Because there is an off switch to all of that crap.

Some of us need to learn who to say “no” to in our lives, the people who have nothing good to say about what you’ve put your heart and soul into, expect you to fail, or continually harp negatively.

Say “goodbye” and flip that switch OFF, lowering the volume of outside distractions, and saying “NO” to people taking up space in your mind but not leaving behind anything positive.

We can all do more when we find more people who encourage us to say “yes” to our dreams.

Each of us as entrepreneurs often has someone in our life that empowers us to do something more, to take risks, to realize our potential, and to go after the better life. It may be a wife or girlfriend, a mother or brother/sister, a teacher or a preacher. Sometimes drawing encouragement from them isn’t enough; sometimes it’s not the message nor the messenger that’s key in catalyzing great achievement.

Sometimes it’s like I said, lowering the volume on distractions and keying in to that one or two voices in your life saying “go for it, I believe in you”. If you too have a person like that in your life, listen to them, find more like them, and tune out the negative crap. I think you’ll be pleasantly surprised at how far you progress in the material world of success—and in that mental world within the six inches of your skull—by this time next year.

 Let's say somebody is advertising in your local newspaper and they're saying they have their house for rent. Could you call them if your niche in real estate is doing lease options or sandwich lease options, in which you take the lease from the seller and you offer a lease that incentivizes you, meaning you get option consideration, you get more money per month, and tell them you’ve got a perfect tenant buyer for their house who has bruised credit and would like to buy a house like theirs on a rent to own basis? That is the power of reverse marketing for real estate investors.  If that's your niche, what would stop you from calling people who have a house for rent and offering them that value proposition? What would stop you from calling every single for rent ad you find every week?
 Maybe you might call with a reverse marketing message to phone numbers associated with “for rent” ads that goes something like this: 
“Hey, I know you have a for rent house, possibly you may have wanted to sell it and just weren't able to. If that's the case, I'd like to buy it, please call me about terms.”
 Now, that's not too difficult, but what is a little bit more advanced, what I call reverse mass marketing –this is kind of interesting stuff, this is some next level stuff that very few people do– what happens if you had somebody, you don't have to do it yourself or if you're strapped for cash you can do it yourself, I happen to like other people doing it but that's me. What would stop you from doing it as a “voice blast” after getting the phone numbers typed up and put into a spreadsheet?
   Take all the numbers in your local newspaper that are for rent, have them typed up and put into a spreadsheet, and send that exact same message that I just said to you guys over a voice blast using a service that only charges you a few cents per call.
   The people who call you back are people who would be looking to sell their house who weren't able to sell their house, are now offering it for rent, and were intrigued by your voicemail call saying “hey, I'd like to buy your house, call me if you're interested in my terms.” When they call you, your job at that point, is to take that prospect and turn them into a seller so that you can purchase their house in a lease option, resell it to a potential buyer tenant you already have lined up in the wings and make money.
   It's a very simple niche. Can you use that with a lot of different things? Yes. Is there a voice blasting tool that works better then others? Yes. Will I give it to you? Of course, I will. There are many different services available but of the ones I’ve tried I like CallFire, for price on large call blasts and VoiceShot for ease of use on quick small voice blasts. 
No matter which strategy for reverse marketing for real estate investors you use you're going to ask yourself a couple of questions: Who is my market, meaning who is the perfect person who should hear about my message? What are the mediums or media that I can use to reach them? What is the perfect message that will get me the response I'm seeking? No matter what market you’re looking to reach with your message, you can likely reach them through the medium of reverse marketing, not just by telephone or voice blast marketing.
Those of you who are real estate professionals or investors who have yet to use reverse marketing I challenge you to begin thinking now of who is advertising, to do business in a certain way or sell something in a certain way that you can grab their contact info and reverse market them because of what you offer them matches what they are actually spending money or effort to tell the world they have to offer you.
Pretty sweet, huh

The “Greatest Showman in the History of the Universe” reveals his secrets for accumulating vast sums of wealth in an entertaining book made from several of P.T. Barnum’s famous speeches. Best known as a headline-grabbing circus promoter of Barnum and Bailey fame, it is unfortunate that popular history has forgotten much of P.T. Barnum’s contribution to the world of success and wealth-building, including the book I want to talk to you about today called “The Art of Money Getting”.

Did you know P.T. Barnum was recognized as among the greatest and most famous motivational speakers of his time? Few today would know he was one of the richest men in America in his day, or that he traveled extensively teaching success principles as well as promoting the circus he billed the “Greatest Show on Earth”.

After a wonderfully adventurous career in which he made and lost fortunes, entertained and entered the social circles of royalty, and used his genius, wit and networking savvy to establish a brand bigger than life, one of the biggest personality brands in all of commercial history up to that time, P.T. Barnum was certainly qualified to have written these golden rules for success and making money.  I mean, did you know that in his ‘hayday’ he had greater name recognition than almost anyone else in the United States?

If your very life is a circus of uncertainty, repeated failure, or hard work for too little reward, doesn’t that sound like a guy qualified to get belly to belly with you and answer a few of your most burning questions about how to make more money, achieve more, and reach a greater level of success than you ever have before?

Sure he does, and that’s exactly why I seek out sources of wisdom like this not just to learn from myself but to share with others who are on this journey with me to financial freedom and a sense of making money while living your purpose.

Among the important principles you will learn when you read this success classic “Art of Money Getting” are these gems:

 - The facts of how the successful businesspeople and investors of history are responsible for more of our institutions of learning and of art, colleges and churches than any government ever could be.

- How money is a very excellent servant but a terrible master

- The reality that you the business owner control your fate because there’s a customer born every minute. (Many have quoted Barnum as saying “there’s a sucker born every minute” while contemporaries who knew him claim he’d never say such a thing and serious historians also discount the second rendering in favor of the first phrasing using the word “customer”).

In the book “The Art of Money Getting”, Barnum gives 20 "rules" that a “money-getter” must abide by in order to be successful. If you are already striving along the path to success, and reaching roadblocks or ceilings, you will likely find that there is a “rule" that you’ve been breaking to this point that has hindered you from getting to the next level. When you read this book, you'll see it, and your success will accelerate as a result of applying what you learn.  In fact, because I believe so much in Pt Barnum’s teachings in this book, I’ve had it created into a downloadable ebook available for you to grab at no cost. Simply visit any of my websites and contact us requesting it, and myself or someone on my staff will be happy to respond with a free gift of this amazingly powerful book.

P.T. Barnum’s quote that “There is nothing animate or inanimate that will work so faithfully as money when placed at interest, well secured. It works night and day...” got me thinking early in my business career that it sure would be nice to have more money to ‘place at interest’. As my business career has continued to grow and I’ve seen the possibilities available for the man (or woman) with a little capital to invest, it’s made me all the more driven to be an even better ‘money getter’ in my entrepreneurial pursuits, so that I can take this money earned through my sweat and smarts and put it to work for me.

What you do with the success secrets of this circus legend is, of course up to you. Don’t clown around!