Real Deal REInvestor Network

Your craziest, zaniest, marketing ideas and questions can find homes and answers here. Let me, Danny Welsh, be your friend and guide as we journey into the wonderful world of marketing as it applies to real estate. Your marketing questions await answer by myself and seasoned pros in the community. Fire away!

And if you want to brag about what a great marketer you are...how clever...and how much business you get just by being such a clever genius in marketing...by all means...shoot your mouth off and teach us ignorant folks a few things about how the real players do it, share your secrets with us of what works and how well...but be prepared to get grilled cause class is in session and there's no books, just you and me and a bunch of hungry investors about to eat your lunch.

Hi Danny, I heard that postcards work very well as a means of marketing... recently somebody noted the use of a yellow, folded over standard letter size handwritten note on stock paper... I am curious to know if anybody has experience with that type of marketing?

I've used both handwritten yellow letters and postcards for marketing Gina. Results from bnoth have been good. As with any form of paid marketing you have to be very careful to test and track your ROI for dollars spent. And you also have several decisions to make, first of which is WHO to mail to as your MARKET is typically as important if not MORE important than your MEDIUM (example: postcards vs. handwritten yellow letters) and as important if not MORE important than the MESSAGE (what it says on the letter or postcard). A lot of the "experts" use the same postcard company to do large mailouts as I do. It's called Sales Teeam Live and I did a webinar with their founder Gary Boomershine to show people how it worked a few months back. You can get info on them at their website, just Google Gary's name. They are SOLID and can even provide lists of people who are short sale candidates, possibly have equity in their home, own land without a mortgage or whatever you can think of mostly. Very affordable and highly professional There's also a company I use for handwritten letters...about a buck a letterand they pay single moms who work from home to write, fold, stamp and mail (a big key is that the envelope ALSO must be handwritten and using a live stamp)...otherwise it might not get opened and no one will ever see your handwritten letter! Needless to say, I don;t encourage you to write your own letters. Using delegation and systems is a big difference between people who "make it big" and people who piddle with real estate in my opinion. Danny Welsh Director, The Greatest Real Estate Giveaway

Hi Danny,

What about instead a letter in a envelope and try something bulky that sticks out? I have seen companines sending out boat paddles or even a frickin little plunger. Not saying that someone should use those products but someting on the lines of that.

Adam

Adam, the best out of the box ideas for mailings I've ever seen come from a great friend of mine Jon Goldman of www.lumpymail.com

Hi all,

You may want to INTRODUCE yourself in the "Welcome Wagon" thread under forums here on Real Deal Community...or direct link is http://www.realdealcommunity.com/forum/top/5

You'll soon be sharing this community with thousands more investors..let 'em know what you're about and who you are!

Danny Welsh
Chief Marketing Officer, HIS Real Estate Network
Real Deal Community